Can you add the “Company Meta Tags” capabilities? Make it similar to a product category or tags structure.
Also allow control of “Company Meta Tags” limits in Capabilities (i.e. how many allowed per vendor depending on membership level)
When a new vendor registers, they can select tags for their company in their profile setup page.
This is helpful when searching for vendors with certain tags.
Let’s say a company sells towels, and I need to find all the wholesale vendors that sell towels: I can search by company (instead of product) and get a list of vendors that have the tag “Towel(s)” in their company profile or products list.